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Privacy Policy

Last updated: May 7, 2026

BrandToClose LLC ("BTC," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use the BrandToClose platform, including our website at brandtoclose.com and all related services (the "Service").

By using the Service, you agree to the collection and use of information as described in this Privacy Policy. This Privacy Policy is part of and subject to our Terms of Service.

1. INFORMATION WE COLLECT

1.1 Information You Provide

Account Information:

  • Full name, email address, phone number
  • Professional information (brokerage name, real estate license number, DRE#, credentials, designations)
  • Profile photo, headshot, bio
  • Login credentials

Brand and Marketing Data:

  • Brand Kit information (logo, colors, fonts, brand guidelines)
  • Voice & Tone preferences (writing style, personality, dos/don'ts)
  • Strategy Playbook data (target audience, content pillars, goals, market area)
  • Custom templates you upload

Listing Data:

  • Property addresses, descriptions, pricing, and details
  • Property photos, videos, 3D tours, floorplans
  • Open house schedules and lead capture information
  • Marketing materials associated with listings

Content and Communications:

  • Social media content (posts, captions, graphics) you create or approve
  • Print marketing designs
  • Messages to Brandon (AI assistant)
  • Customer support communications

Payment Information:

  • We use third-party payment processors (e.g., Stripe) to handle payments. We do not directly store your full credit card number. We receive and store billing name, billing address, last four digits of your card, and transaction history.

Third-Party Account Credentials:

  • When you connect social media accounts (Instagram, Facebook, LinkedIn, TikTok) or other integrations, we receive and store authentication tokens that allow us to publish and manage content on your behalf. We do not store your social media passwords.

1.2 Information We Collect Automatically

Usage Data:

  • Pages viewed, features used, actions taken within the Service
  • Session duration, login frequency, and interaction patterns
  • Device type, operating system, browser type, and version
  • IP address and approximate location (city/region level)

Website Analytics (Your Agent/Listing Websites):

  • If you create agent or listing websites through the Service, we collect analytics on visitors to those websites, including page views, referral sources, and engagement metrics

Cookies and Similar Technologies:

  • We use cookies, local storage, and similar technologies to maintain your session, remember your preferences, and analyze usage. See Section 6 for details.

1.3 Information from Third Parties

Social Media Platforms:

  • When you connect social accounts, we receive profile information, follower counts, engagement data, and post performance metrics as authorized by those platforms' APIs

Brokerage/Team Admins:

  • If you are added to a Team/Brokerage Plan, your Admin may provide your name and email to invite you to the platform

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

(a) Provide and Operate the Service

  • Create and manage your Account
  • Generate AI-powered marketing content through Brandon based on your Brand Kit, Voice & Tone, and Strategy data
  • Publish and schedule content to your connected social media accounts
  • Build and host agent and listing websites
  • Process payments and manage subscriptions

(b) Personalize Your Experience

  • Tailor Brandon's content generation to match your brand voice and strategy
  • Provide personalized recommendations and insights
  • Remember your preferences and settings

(c) Analytics and Reporting

  • Provide you with performance analytics on your content, social media, and websites
  • Provide Admins with aggregate and per-agent analytics on Team/Brokerage Plans

(d) Improve the Service

  • Analyze usage patterns to improve features and user experience
  • Identify and fix bugs and technical issues
  • Develop new features and capabilities

(e) Communications

  • Send transactional emails (account confirmation, password reset, billing receipts)
  • Send product updates and feature announcements
  • Send marketing communications (with your consent, and with the ability to opt out)

(f) Safety and Compliance

  • Detect and prevent fraud, abuse, and violations of our Terms
  • Comply with legal obligations
  • Enforce our Terms of Service

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share information only in the following circumstances:

3.1 Third-Party Service Providers

We share information with service providers who help us operate the Service, including:

  • Payment processors (e.g., Stripe) — to process payments
  • Cloud hosting providers — to store and serve data
  • AI/ML service providers — to power Brandon's content generation capabilities
  • Email service providers — to send transactional and marketing emails
  • Analytics providers — to analyze usage and improve the Service

These providers are contractually obligated to use your information only to provide services to us and are bound by confidentiality obligations.

3.2 Social Media Platforms

When you connect social accounts and publish content through the Service, your content (including any personal or property information in that content) is transmitted to those platforms per your instructions.

3.3 Team/Brokerage Admins

If you are on a Team/Brokerage Plan, your Admin may access:

  • Your listings, content, and content calendar
  • Your analytics and performance data
  • Your brand compliance status

Your Admin does NOT have access to your login credentials, personal payment information (billing is centralized), or private Brandon conversations.

3.4 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.5 Business Transfers

If BrandToClose is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such transfer and any choices you may have.

3.6 With Your Consent

We may share your information in other ways if you give us explicit consent.

4. AI AND YOUR DATA

4.1 How Brandon Uses Your Data. Brandon generates content based on your Brand Kit, Voice & Tone settings, Strategy Playbook, and listing data. This data is processed by AI models to produce marketing content that matches your brand.

4.2 No Cross-Customer Training. We do not use your User Content, brand data, listing data, or Generated Content to train AI models for other customers. Your data is used solely to provide the Service to you.

4.3 AI Model Providers. Brandon may utilize third-party AI models (e.g., large language models) to generate content. When your data is sent to these providers for processing, it is transmitted securely and subject to our data processing agreements with those providers. These providers are contractually prohibited from using your data to train their general models.

4.4 Generated Content. AI-generated content may not always be accurate, complete, or suitable for your needs. You are responsible for reviewing all Generated Content before use. See our Terms of Service for more details.

5. DATA RETENTION

5.1 Active Accounts. We retain your information for as long as your Account is active and as needed to provide the Service.

5.2 After Cancellation. After your subscription ends, we retain your data for 90 days to allow you to reactivate or export your data. After 90 days, we may permanently delete your data.

5.3 Legal Obligations. We may retain certain information longer as required by law (e.g., billing records for tax purposes) or to resolve disputes.

5.4 Published Content. Content you published to third-party platforms through the Service remains on those platforms per their own retention policies, even after you cancel BrandToClose.

6. COOKIES AND TRACKING

6.1 Cookies We Use:

Cookie Type Purpose Duration
Essential Authentication, session management, security Session
Functional Preferences, settings, language Persistent
Analytics Usage patterns, feature adoption, performance Persistent

6.2 Third-Party Cookies. We may use third-party analytics services (e.g., Google Analytics) that set their own cookies to help us understand how the Service is used.

6.3 Your Agent/Listing Websites. If you add third-party tracking pixels (e.g., Google Analytics, Meta Pixel) to your agent or listing websites, those tracking technologies are deployed by you and subject to your own privacy obligations. We do not control those pixels.

6.4 Managing Cookies. You can manage cookie preferences through your browser settings. Disabling essential cookies may affect the functionality of the Service.

7. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may have the following rights:

7.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and share
  • Delete your personal information (subject to certain exceptions)
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of personal information (we do not sell your data)
  • Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at [email protected].

7.2 All Users

Regardless of your location, you may:

  • Access and update your Account information through your Account settings
  • Export your User Content by contacting support
  • Delete your Account by contacting us (subject to the data retention period)
  • Opt out of marketing emails by clicking "unsubscribe" in any marketing email
  • Disconnect third-party social media accounts at any time through your Account settings

7.3 Response Time

We will respond to verifiable privacy requests within 45 days (or as required by applicable law). We may request verification of your identity before processing requests.

8. DATA SECURITY

8.1 Security Measures. We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure authentication and access controls
  • Regular security assessments
  • Limited employee access to personal data on a need-to-know basis

8.2 No Guarantee. While we take reasonable precautions, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security of your data.

8.3 Breach Notification. In the event of a data breach that affects your personal information, we will notify you and applicable authorities as required by law.

9. CHILDREN'S PRIVACY

The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will promptly delete it.

10. INTERNATIONAL USERS

The Service is operated from the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States. By using the Service, you consent to this transfer.

11. THIRD-PARTY LINKS AND SERVICES

The Service may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use in connection with BrandToClose.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Material changes will be communicated via email or in-app notification at least 30 days before taking effect. Your continued use of the Service after changes take effect constitutes acceptance. The "Last Updated" date at the top reflects the most recent revision.

13. CONTACT US

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Email: [email protected]

BrandToClose LLC 3400 Cottage Way, Ste G2 #35052 Sacramento, California 95825